# Leads overview

> How leads move through five statuses, where each list lives, and what you can do with a lead.

Leads is your CRM: every buyer, seller, tenant and collaborator your agency works with, each moving through five statuses. Open **Leads** in the icon bar to see them.

## Know the five statuses

| Status | Use it for |
|---|---|
| **New** | Just arrived and not contacted yet. Every lead starts here. |
| **Potential** | You have spoken and they are interested. |
| **Bad timing** | Interested, but not ready yet. Follow up later. |
| **Client** | Working with you now. |
| **Unqualified** | Not a fit. Keeps your lists clean. |

## Find your lists

The **Leads** sidebar holds:

- one row per status, each with its count;
- **Unassigned** (admins): leads nobody owns yet. See [Unassigned](https://www.fondaro.com/docs/dashboard/crm/unassigned.md);
- **All leads**: every status in one list, or as a board;
- The lists you made or added. See [Lists](https://www.fondaro.com/docs/dashboard/crm/lists.md);
- any board you added;
- **Calls**: your call history and missed calls. See [Calls](https://www.fondaro.com/docs/dashboard/crm/calls.md).

On each list, the row above the leads holds the search, **Owner** (admins), **Filter** and the **List | Board** switch. See [Working your leads](https://www.fondaro.com/docs/dashboard/crm/leads.md).

## What you can do with a lead

- **Answer them** on email, WhatsApp, Instagram, LinkedIn or Telegram. Everyone waiting is in your [Inbox](https://www.fondaro.com/docs/dashboard/inbox.md).
- **Call them** from your browser, one at a time or a whole list. See [Call from Fondaro](https://www.fondaro.com/docs/dashboard/crm/calling.md).
- **Work them in the right order** with your own lists, whose sections say who to call next and why. See [Lists](https://www.fondaro.com/docs/dashboard/crm/lists.md).
- **Add a task** for what you owe them. It goes on your [Calendar](https://www.fondaro.com/docs/dashboard/calendar.md).
- **Take notes**, set tags and change their status.
- **Find homes** for them and send a brochure.
- **Open a deal** when they are ready to buy. See [Deals](https://www.fondaro.com/docs/dashboard/crm/deals.md).
- **Ask Fondaro** about them: a summary, a draft reply, the next step. See [Ask Fondaro](https://www.fondaro.com/docs/dashboard/assistant.md).

## Who sees which leads

Team members see the leads assigned to them, plus every **Collaborator** lead, which is shared with the whole agency. Admins see every lead and choose whose with **Owner**.

New leads are shared out for you: **Smart routing** gives each new lead to someone on your team, matching their language first. See [Unassigned](https://www.fondaro.com/docs/dashboard/crm/unassigned.md).

## Get leads in

- They arrive from your connected inboxes, portal enquiries, your website, [Growth](https://www.fondaro.com/docs/dashboard/lead-plans.md) and your automations.
- Press **Add Lead** on any list to add one by hand.
- Bring a file or move from another CRM with [Import leads](https://www.fondaro.com/docs/dashboard/crm/importing-leads.md).

Source: https://www.fondaro.com/docs/dashboard/crm/overview