The leads were never the problem.
Our mission is to make following up every lead the easy way to work, for every agency, wherever it sells.
Why do agencies still lose the buyers they already paid for?
A buyer in Hamburg sends an enquiry on a Sunday night. By Wednesday nobody has called. By Friday they are viewing homes with someone else.
Most agencies pay for their leads one way or another: the portals, the ads, their own website. Then the follow-up lives in WhatsApp, an inbox, a spreadsheet and somebody's memory.
In a hot market that works, right up until it does not. When the business rides on listings and demand, you get the feast, and then the famine.
We know, because we sold leads to agencies in Spain. Almost every client left, and they all said the same thing: these leads are bad.
So we took one Marbella agency's 200 "bad" leads and worked them ourselves. Forty-five days later the agency sold a €500,000 home to one of them. Six months on it was €1.5 million in sales, from the same 200 leads.
So why do we still blame the leads?
That's why we built
Fondaro
Imagine a day where every lead gets a call, every call leaves a note, and the next step is already written down.
We tried teaching agencies to use a CRM. Every new tool arrived as one more chore. So we built the way we work into the tool, and made the right way the easy way.
One click to call a lead, from your browser or your phone. Every call recorded and summarised on the lead, beside the notes, the tasks and every message, so whoever picks it up knows what is next.
Ask Fondaro reads your leads, calls and messages, tells you who is waiting and drafts what to say. It never calls or sends on its own. You approve.
A brochure worth opening, from any listing, sent by link or WhatsApp. You see when they open it.
Our own numbers say it plainly: the agencies that stay with Fondaro are the ones that call, every week. The ones that leave almost never picked up the phone.
There are no shortcuts. You cannot email your way to a villa that costs millions, and a no is not a bad lead. It is a conversation that needs a next step.
Fondaro means one who founds, one who establishes. We build it week by week, with the agencies that use it, wherever they sell.
Jonathan and Alexander, founders of Fondaro
Fondaro in one paragraph
Fondaro is the CRM for real estate agencies. Every lead in one place, one click to call from your browser or phone, with an assistant that tells you who to call next. Fondaro costs €99 a person a month ($99 in the US), with no minimum, and works wherever an agency sells.
