Admin only — This feature is only available to organization admins.

The Unassigned Leads page shows all leads that haven't been assigned to a team member yet. From here, you can assign leads individually or in bulk, and import new leads from a CSV file.

Viewing Unassigned Leads

Navigate to Unassigned in the CRM sidebar. You'll see a paginated table of all leads without an owner, showing their name, email, phone number, and language.

Use the search palette to find specific unassigned leads by name, email, or phone.

Importing Leads

To import leads from a CSV file, click the Import CSV button in the toolbar at the top-right of the table. This takes you to the import wizard, which walks you through uploading a file, mapping columns, and configuring import settings.

Assigning Leads

Selecting Leads

Click the checkbox next to individual leads to select them. When all leads on the current page are selected, a link appears to Select all unassigned leads across every page.

The selection bar at the top shows how many leads you've selected.

Bulk Assignment

Select the leads you want to assign (individually or all at once).
Optionally choose a Status from the dropdown to set their pipeline stage (defaults to New if not specified).
Choose a team member from the Assign to... dropdown.
Click Assign.

The selected leads will be assigned to that team member and removed from the unassigned list. A confirmation message shows how many leads were assigned and to whom.

Clearing Selection

After clicking Select all unassigned leads, a Clear selection link appears. Click it to deselect all leads.

Automatic Lead Assignment

If your organization has multiple team members, you can set up automatic lead assignment rules so that new leads are routed to the right person as soon as they come in.

Setting Up Rules

On the Unassigned page, click the Auto-Assign button in the toolbar.
Click New Rule to create a routing rule.
Choose which lead plan and/or language the rule should match.
Select an assignment strategy (round-robin or weighted).
Add the team members who should receive matching leads.
Save the rule.

How Routing Rules Work

Each rule matches incoming leads based on two optional criteria:

Lead plan — Which lead plan subscription the lead came from
Language — The lead's preferred language

When a new lead arrives, the system evaluates your rules from top to bottom and uses the first match. More specific rules (matching both plan and language) take priority over broader ones (matching only plan or only language). You can drag rules to reorder them — place your most specific rules at the top.

Assignment Strategies

Each rule uses one of two strategies to distribute leads among the assigned team members:

Round-robin — Leads are distributed evenly, one at a time, cycling through team members in order
Weighted — You set a percentage for each team member (e.g., 60/40 split), and leads are distributed accordingly

Unassigned Leads